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A Field Study to "Aliments" by the University of Cambodia Students

Updated: Apr 20, 2023

Students attending The University of Cambodia (UC) who were enrolled in the Sales Operation and Retailing Management (MKT403) course at The Tony Fernandes School of Business (TFSB) were given the opportunity to participate in a field study at the Aliments on October 6th, 2017. Aliments is a shop that specializes in natural and organic foods. The students are undergraduates in their third and fourth years, and their majors include Hospitality and Tourism Management, Business Management, International Business, Marketing, Accounting, Finance and Banking, and International Marketing. They are extremely inquisitive, full of energy, and motivated to learn something new in order to better prepare themselves to compete in the real world when they enter the workforce.

MKT403 Students in front of UC before Depart to Aliments

With Aliments, everything was a lot of fun, excitement, and very real. Wow! That was such a wonderful opportunity to examine other aspects of student life outside of the classroom.

Fun on a Way to Aliments

We would like to extend our gratitude to Miss Eng Samphors, the Executive Director, for granting permission for the TFSB students to physically visit and observe the store as well as having the opportunity to share their practical experiences in managing aliments.

Observe the Physical Store of Aliments

Aliments was launched in July of 2016, so it hasn't been quite two years yet. On the other hand, it appears to be in good condition, and expansion and sustainability are anticipated to occur as a result of personnel management as well as the compelling vision and missions to go additional distances and stay years, just like many Japanese businesses.

You are able to purchase a wide selection of organic and natural goods, including vegetables, fruits, meats, and other food items, the vast majority of which are produced in the immediate area. Customers with moderate to upper incomes, both domestically and internationally, who are able to afford a price that is slightly more than that of the traditional market in exchange for health, health, and more health are the company's target demographics.

Sharing Experiences from Miss Eng Samphors on Start-up and Management of Aliments

It's high time we started caring about our health. Aliments can be found at #200, St. 155 (adjacent with St. 464), Sangkat Toul Tompong I, Khan Chamkamon, Phnom Penh, Cambodia, Kingdom of Cambodia. Their website can be found at

As this is my final post as a part-time lecturer, I would want to use this opportunity to express my gratitude and appreciation to Ms. Gina V. Lopez, the Dean of TFSB, her assistant Mr. Sim Soknov, UC administration, and a kind van driver for helping to coordinate and make it possible.


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