Diversification Strategy

I like this book "Diversification Strategy" by Graham Kenny, and it's shared insides on how to grow a business by diversifying successfully. The book raises the example the real practices from many famous global corporations:

  1. General Electric (GE)

  2. Wesfarmers

  3. Bidvest

  4. ITC

To succeed in diversified businesses, you need to act as a small company even the company is corporation, otherwise you cannot respond faster and stay competitive as the today business environment changes very fast.


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