Onward: How Starbucks fought for its life without losing its soul

Most of us use to drink Starbucks Coffee, but they don't know how the owner and his team have built this global and respected brand.

"Onward" is the book about the ways of "Starbucks" by Howard Schultz with Joanne Gordon. Howard Schultz is the founder and excellent leader, and he starts Starbucks with passion and commitment until a Starbucks, a global company, operating over 23,768 locations worldwide.