"Start with Why" is a book that looks at how some leaders and groups can get people excited and help them do amazing things. Simon Sinek, the book's author, says that the most important thing is not what you do or how you do it, but why you do it. He shows a simple but powerful model called The Golden Circle, which is made up of three circular circles: why, how, and what.
The "why" circle is where you write down your main goal, cause, or opinion. The how circle shows the exact things you do or plans you make to reach your why. The what circle shows the things you sell, the services you provide, or the benefits you get. Sinek says that most people and groups talk about what they do first and then talk about why they do it at the end. But he says that the most inspiring leaders and groups talk about what they do and why they do it first, and then explain how and what they do.
Sinek uses cases from Apple, Martin Luther King Jr., and the Wright brothers, among others, to show how his point works. He shows how these leaders and groups were able to gain loyal followers and customers by explaining their "why" and getting others to join their cause. He also compares them to people like Tivo, Dell, and Samuel Pierpont Langley who didn't do that. He talks about how starting with "why" can help you overcome problems, come up with new ideas, set yourself apart from competitors, and make an effect that lasts.
Here are five important lessons from Simon Sinek's book "Start with Why: How Great Leaders Inspire Everyone to Take Action":
1. The most successful leaders and groups know why they do what they do and can explain it to others in a clear way. Why is the first question, not what or how.
2. The "why" is the goal, reason, or idea that makes everything else happen. People buy into an idea, follow a leader, or join a movement because of this. It is also what drives people and makes them loyal.
3. The golden circle is an easy example of how to start with "why." It is made up of three rings that move outward from the center. Why is in the middle, how is in the middle, and what is on the outside. Most people and groups talk from the outside in, but the most powerful ones talk from the inside out.
4. The "how" is the plan, method, or process that makes the "why" happen. It is the way things are done, the acts that are taken, and the values that are kept. It is also what makes people who share the same "why" different.
5. The what is what happens as a result of the how. It's the proof that it works, the proof of why it works, and the way other people can tell what it is. It is also the easiest thing to measure and talk about, though it is also the least interesting.
"Start with Why" is a book that will change the way you think about business, life, and leadership. It will push you to figure out your own "why" and use it to guide everything you do. It will also give you the confidence and clarity to follow your passion and go after your goal. This book is for you if you want to learn how to lead and get other people to do things.
Buy this book at Amazon: https://amzn.to/43WBbtS
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