Updated: Apr 13
Social media is constantly evolving and changing, and 2023 will be no exception. As a marketer, you need to stay on top of the latest trends and best practices to reach and engage your target audience effectively. In this blog post, we will explore some of the social media trends that are set to dominate 2023 and how you can prepare for them.
1. Shared viewing experiences will become more widespread.
One of the social media trends that emerged in 2022 was the rise of shared viewing experiences, where users can watch live or on-demand content together on platforms like Facebook Watch, Instagram Live, YouTube Shorts, and TikTok. These features allow users to interact with each other and the content creators in real-time, creating a sense of community and engagement. In 2023, we can expect more social media platforms to offer shared viewing experiences and more brands to leverage them for marketing purposes. For example, you can host live Q&A sessions, product demos, tutorials, or behind-the-scenes videos with your audience and encourage them to comment and share their feedback.
2. Short-form content will remain popular.
Another social media trend that is here to stay is short-form content, which refers to videos that are less than 60 seconds long. Platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat Spotlight have made short-form content a mainstream phenomenon, attracting millions of users and creators. Short-form content is appealing because it is easy to consume, entertaining, informative, and authentic. It also allows brands to showcase their personality, creativity, and value proposition in a concise and captivating way. In 2023, you should continue to create short-form content that aligns with your brand voice and goals and resonates with your audience. You can also experiment with different formats, styles, and topics to see what works best for your niche.
3. Virtual influencers will become more prominent in brands’ marketing campaigns.
Virtual influencers are digital characters that are created using artificial intelligence (AI) and computer-generated imagery (CGI). They have realistic features, personalities, and backgrounds, and they can interact with their followers on social media platforms like Instagram, YouTube, TikTok, and Twitch. Virtual influencers are gaining popularity because they offer a unique and novel way of storytelling and engaging with audiences. They can also be customized to fit any brand image, message, or campaign. In 2023, we can expect more virtual influencers to emerge and more brands to collaborate with them for influencer marketing campaigns. For example, you can partner with a virtual influencer that matches your target demographic and values and ask them to promote your products or services on their social media channels.
4. Businesses will experiment with emerging (and re-emerging) networks.
- BeReal: A video-sharing app that encourages users to share their real-life moments without filters or edits.
- Clubhouse: An audio-based app that allows users to join or host live conversations on various topics.
- Twitter Spaces: A feature that lets users create or join live audio rooms on Twitter.
- LinkedIn Live: A feature that enables users to broadcast live video content on LinkedIn.
- Pinterest: A visual discovery platform that helps users find and save ideas for various projects and interests.
These networks offer different opportunities for businesses to reach new audiences, showcase their expertise, build relationships, and drive traffic. In 2023, you should explore these networks and see if they fit your marketing strategy and objectives. You can also monitor the performance and feedback of your competitors who are already using these networks.
5. The creator economy will continue to blossom.
The creator economy refers to the ecosystem of individuals who create content online and monetize it through various means such as advertising, sponsorship, subscription, donation, or e-commerce. The creator economy has been growing rapidly in recent years thanks to the proliferation of social media platforms, tools, and resources that enable anyone to become a creator. In 2023, we can expect the creator economy to continue to blossom as more creators join the scene and more platforms support them with new features and programs. For example:
- TikTok launched its Creator Fund in 2020 to pay eligible creators for their content.
- Instagram introduced its Affiliate Program in 2021 to help creators earn commissions from product sales.
In 2023, we will see more creators emerge from different backgrounds, niches, and genres. We will also see more platforms and tools cater to their specific needs and goals. And we will see more consumers appreciate and support the value that creators bring to the world.
In conclusion, social media trends for 2023 will be shaped by the changing preferences and behaviors of users, as well as the technological innovations and challenges of the platforms. These trends indicate that social media will continue to play a vital role in our society and economy in 2023 and beyond. As social media marketers, we need to stay updated on these trends and adapt our strategies accordingly to reach our target audiences and achieve our goals.
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