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"Small Business Management" Course Lectured at he Tony Fernandes school of Business

Updated: Apr 23, 2023

"BUS401: Small Business Management" is one of the textbooks used at The University of Cambodia's Tony Fernandes School of Business. The lessons in the book include the 4Ps of marketing mix, business financing, business registration, accounting and finance, as well as how to establish a business, purchase an existing business or franchise, etc.

Even though the book is written in a Western context, the methods I use to instruct my students are more applicable in Cambodia.

Figure 1 : BUS401k Online Quiz and Group Discussion

I've recently taught four classes with 100 or more students. This has been the case for these students in years three and four; business plans, case studies, business movies, online quizzes, weekly reflection summaries, and more are utilized in the classrooms.

Figure 2 : BUS401k - 9 Groups of Business Plan Discussion

I appreciated the evening class: the majority of the students are full-time employees who are committed to making the business plan presentation more engaging, if not flawless. They merely smiled and moved forward until the end of the term, despite the fact that I knew they...felt extremely fatigued.

Figure 3 : BUS401 - 5 Groups of Business Plan Discussion




𝐋𝐢𝐬𝐭 𝐨𝐟 𝐁𝐞𝐬𝐭-𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝 𝐁𝐨𝐨𝐤𝐬 (𝟐𝟎𝟐𝟑):

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬: (Online video editor – easily make pro-quality videos) (Free-to-use online graphic design tool: presentations, video, social media) (paraphrasing Tool - QuillBot AI)


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