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10 Simple Secrets of the World's Greatest Business Communicators (Ignite Reads)

Updated: Apr 16, 2023

How to Become a World-Class Communicator: A Review of "10 Simple Secrets of the World's Greatest Business Communicators" by Carmine Gallo.

Communication is one of the most important skills for any professional, whether you are a leader, a manager, a salesperson, a teacher, or an entrepreneur. Communication can make or break your career, your relationships, and your reputation. But how can you master this skill and become a world-class communicator?

One way to learn from the best is to read "10 Simple Secrets of the World's Greatest Business Communicators" by Carmine Gallo. In this book, Gallo reveals the techniques and strategies that have made some of the most successful CEOs, entrepreneurs and leaders in the world stand out from the crowd. Gallo draws on his experience as a communications coach and a former journalist to analyze the speeches and presentations of icons like Steve Jobs, Oprah Winfrey, Richard Branson, Howard Schultz and many more. He distills their secrets into 10 simple principles that anyone can apply to improve their own communication skills.

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Some of the secrets include:

- Passion: How to find and express your true passion for your topic and your audience.

- Novelty: How to craft a message that is fresh, surprising and memorable.

- Analogies: How to use stories, metaphors and analogies to make complex ideas easy to understand.

- Visuals: How to use images, videos and slides to enhance your message and engage your audience.

- Delivery: How to master your body language, voice and gestures to convey confidence and charisma.

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The book is full of examples, tips and exercises that will help you practice and master these secrets. It also includes a bonus chapter on how to prepare for a media interview and handle tough questions.

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The book "10 Simple Secrets of the World's Greatest Business Communicators (Ignite Reads)" by Carmine Gallo has 5 main points that you should remember.

1. Passion can spread. The best business speakers are passionate about both what they are talking about and who they are talking to. They show how excited they are by what they say, how they talk, and how they move. They also relate their message to what their audience cares about and how they feel.

2. Tell memorable stories. Stories are great ways to get people's attention, make a point, and get them to do something. The best stories are easy, surprising, real, believable, and make you feel something. They also have a clear structure: a hero, a problem, a journey, and an answer.

3. Talk to each other. The best business communicators don't teach or read from slides. They start a conversation with their viewers. They ask questions, get feedback, and change based on how people are feeling and what they need. They also talk like people, don't use jargon, and use fun when it makes sense.

4. Be visual. Visual knowledge is easier and faster for the brain to process than verbal information. The best business communicators use images to add to their message, not to take away from it. They use applicable, simple, and easy-to-remember pictures, graphs, charts, diagrams, videos, or props.

5. Get people to act. The point of all business conversation is to get people to do something. The best business communicators don't leave their listeners asking what to do next. They tell people what to do in a way that is clear, realistic, and pressing. They also explain why taking action is good and what will happen if you don't.

Whether you are a CEO, a manager, a salesperson, a teacher, a student or anyone who wants to communicate better, this book will teach you how to captivate your audience and achieve your goals. As Gallo says, "You don't have to be born with a gift of gab. You can learn it. And this book will show you how."

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Best-selling Books for "Great Communication" Recommended:

- Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler. This book teaches you how to handle high-pressure situations with confidence and skill, using proven techniques and strategies.

- How to Win Friends and Influence People by Dale Carnegie. This classic book offers timeless advice on how to build rapport, persuade others, and achieve your goals through effective communication.

- Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz. This book reveals the secrets of a former FBI hostage negotiator, who shows you how to use empathy, emotional intelligence, and tactical questioning to get what you want in any negotiation.

- Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo. This book analyzes the best TED talks and reveals the principles and techniques that make them so powerful and engaging.

- Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott. This book introduces a simple framework for effective leadership and feedback, based on caring personally and challenging directly.

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