"$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi might be a good book to read if you want to learn how to make offers for your products or services that people can't refuse. This book is a complete guide to making offers that will get people to say yes right away and growing your business to new heights.
Alex Hormozi has started and sold a number of different businesses in different fields. He also started and runs a company called Gym Launch, which helps gym owners increase their sales and earnings. Alex's latest book, "$100M Offers," has already sold 300,000 copies just through word of mouth.
In this book, Alex tells you how to make offers that are so useful and interesting that people will feel stupid if they say no. He explains the ideas and methods behind his successful formula and shows you how to use them in your own business.
There are four parts to the book:
Part 1: The Offer Mindset
Alex explains what a deal is and how it is different from a product or service in this section. He also talks about why most businesses fail to make good offers and how to think in the right way to make $100M deals.
Part 2: The Offer Framework
In this part, Alex shows his four-step plan for making sales-oriented offers. He shows you how to figure out who your ideal customer is, how to write your core promise, how to stack your value proposition, and how to price your offer to make the most money.
Part 3: The Offer Enhancers
In this section, Alex shows you how to improve your offer by using different psychological triggers and strategies. He shows you how to increase conversions and sales by using things like scarcity, pressure, social proof, authority, reciprocity, and more.
Part 4: The Offer Scaling
In this part, Alex shows you how to scale your deal and grow your business quickly. He tells you how to try, improve, and automate the delivery of your offers, as well as how to use partnerships, affiliates, and influencers to reach more customers.
Here are five important things to learn from the book:
1. To make a good offer, you need to know what problem your customer is having and how you can solve it better than anyone else.
2. You need to tell a compelling story about why your deal is unique, important, and time-sensitive. You also need proof, like recommendations, case studies, and guarantees, to back it up.
3. You should set up your offer in a way that makes it seem like it has the most worth and the least risk. This means giving people more than one choice, putting together perks, adding bonuses, and getting rid of objections.
4. To influence a customer's choice, you should use psychological triggers. Scarcity, power, social proof, reciprocity, and commitment are all examples of these.
5. You should try your offer and make it better based on what people say and on data. You should also keep track of your key metrics, like your conversion rate, average order value, and the value of a customer over their career.
Anyone who wants to learn how to make deals that sell like crazy needs to read $100M deals. It is full of real-world examples, case studies, and tools that you can use right away. This book will help you take your business to the next level, whether you sell real goods, digital goods, services, coaching programs, or all of the above.
Buy this book at Amazon: https://amzn.to/3Ll5xPt
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